New guidance seeks to fill the gap left by traditional approaches to crisis communications.
INTERNAL COMMS
In-house comms bemused at Sorrell’s ‘proprietorial’ message on Radio 4
The in-house comms community has shrugged off the suggestion that ‘PR is dead’, made by adland grandee Sir Martin Sorrell on Radio 4.
‘CEOs should prioritise employee comms over globetrotting selfies’
Leaders know how important it is to engage their employees, which is why they need to spend more time communicating with them.
Intranet will be ‘top priority channel’ for internal comms in 2026
Email is seen as the most effective tool but research finds communicators want to invest more time or resources in intranets next year.
What does the comms community want for Christmas?
In.Comms asked a selection of in-house comms professionals what they wish for this year - for the profession and for themselves.
Scotland outperforms UK on gender equality in PR leadership roles
UK-wide census data shows Scotland leading the way in gender equality at the director level.
‘Getting content from other departments’ proves tricky for internal comms
A new report has revealed some of the biggest challenges facing internal comms teams, including inter-departmental collaboration.
ICO comms chief calls for empathy around data breaches
Data protection is about people and should not be treated as a tick-box exercise, according to the top comms person at the Information Commissioner’s Office.
How we do comms at… Hearst UK
The first in a series of articles that take a look under the bonnet of organisations, to reveal their particular challenges and triumphs.
Gender pay gap widens across PR and comms industry
PRCA census paints a picture of an ambitious sector embracing strategy planning and measurement, while simultaneously struggling to make progress on DEI.
Cricket board hires former government comms director
The ECB has taken on a new comms director to help grow cricket’s reach and relevance.
‘Employees seem genuinely excited that we’re now a B Corp’
Haymarket’s head of communications and impact Tara Geoghegan on why the company has joined the global movement – and how it's brought everyone along on the journey.
Legal & General hires internal comms specialist
The financial services giant is boosting internal communications at its asset management arm.
How will the Budget affect comms professionals?
As the dust settles after the most dramatic Budget season in living memory, we speak to comms figures for their take on its impact.
‘Communicating ESG is more important than ever in these challenging times’
Sustainability and social commitments are contested topics but the new rules we are operating under offer some great opportunities.
AI creates ‘significant divide’ in internal comms, study reveals
The rapid adoption of AI is creating an ‘expectation gap’ between internal comms teams, but leading adopters view this as a catalyst for stronger cross-department collaboration.
‘Fast action is often the best way to fail when crisis hits’
Humans resort to instinctive behaviour under pressure, which is why you need to hardwire a calm perspective into your crisis response.
What is going on with comms recruitment?
Frustration is mounting among comms professionals as job descriptions become impossibly broad, salaries shrink and expectations of a ‘unicorn’ employee skyrocket.
Why you should celebrate not fear the multigenerational comms team
A new report reveals that CCOs are embracing intergenerational diversity, focusing on ‘living’ corporate values and leveraging coaching as a core leadership imperative.
Half of women in comms ‘encounter workplace harassment’
One in two female professionals have encountered harassment or inappropriate behaviour at work, while two out of five say nothing happened after reporting it, new research shows.
‘AI makes soft skills the new hard currency in the comms profession’
As the technology becomes more powerful, the true value of in-house comms professionals lies in their uniquely human skills, such as their ability to connect, empathise and strategically influence culture and behaviour.
Exclusive: Future comms trends revealed
Chatbots will dominate internal comms, according to a new report shared with In.Comms.
‘Talking about race is difficult but so is the comms role’
Staying silent can be damaging to the well-being of your workforce. As storytellers we can do better.
Build a neuroinclusive workplace using internal comms
One in five people in the UK can be considered neurodivergent. So what is your organisation doing to make sure those voices are being heard?
IoIC announces four new ’exemplary’ fellows
Senior internal communications professionals in banking and insurance are among those to have been awarded fellowships.
Shalini Gupta on how AI and commercial acumen are reshaping internal comms
The IoIC’s Internal Communication Leader of the Year shares her insights on transforming employee comms into a strategic powerhouse.
‘Your comms department is a strategic centre of excellence’
How you talk to people inside your organisation determines what they say outside it – so why not turn your company culture into a competitive advantage?
Choosing your channels: what are the best ways to engage with employees?
From traditional intranet and email bulletins, to Whatsapp, fortune cookies and emoji-only announcements, the options available are greater than ever now.
Internal comms is ‘a strategic asset’, not just an information delivery tool
Going beyond just information dissemination, internal communications is a vital, two-way process that builds trust, shapes culture and drives organisational success, says a new report
Is it right to hand top comms jobs to journalists?
With PR professionals continuing to lose out to journalists on some of the country's top comms jobs, In.Comms canvasses industry opinion.
CIPR names future president after three-way contest
The CIPR has revealed who will become its president in 2027, after three industry leaders battled it out.
Smaller firms failing to realise internal comms potential, CIPR warns
Professionals are not being given the resources they need to deliver effectively, suggests new research.
CIPR awards internal comms expert an honorary fellowship
The ‘immense contribution’ of one of the UK’s leading internal comms specialists has been recognised by the CIPR.
Bank of Ireland’s comms chief on why you need the ear of the CEO
Oliver Wall shares insights with In.Comms editor Claire Warren, including how to elevate the comms function to a truly strategic role.
PRWeek UK Awards 2025: Who scooped the coveted in-house trophies?
The annual awards celebrate outstanding achievements across the industry.
When employee surveys do more harm than good
Listening to staff and not acting on the feedback is more damaging than not listening at all.
Meet the HR man who embraced a rising comms tide at Severn Trent Water
Though issues such as price rises and executive pay keep bobbing back up, group HR and communications director Neil Morrison says authentic and consistent messaging is vital.
CIPR urges PRs to call out prejudice and prevent hate taking root
Advita Patel, CIPR president, has issued a call to action in the wake of attacks on both a Manchester synagogue and an East Sussex mosque.
‘A handful of bullet points isn’t enough for an internal crisis comms plan’
When a crisis happens, company leaders rely on employees and contractors to help them recover, yet they often prioritise communication for customers, shareholders and the media.
University of Westminster hires new comms head
Andrew Bate has been recruited to head up a nine-strong team working across corporate media relations and PR, public affairs, and colleague and student communications.
Danny Rogers on... why In.Comms, and why now?
The editor-in-chief explains the rationale for the title and why in-house comms pros have become so influential and valuable to organisations.
Industry leaders attend the In.Comms launch party
Check out the pictures from our first ever networking event.
Parliament comms leader to join London NHS Trust
The East London NHS Foundation Trust has appointed a director of communications and engagement who previously worked as a deputy comms director in Parliament.
Comms ‘one of the most AI-ready’ professions, says report
Augmentation and automation could affect more than 80 per cent of profession’s typical tasks, leading to significant cost and time savings.
Cricket comms chief moves to Premiership club role
ECB chief comms officer Kate Miller will handle supporter engagement and reputation management, plus engagement with key stakeholders, at Tottenham Hotspur FC.
HSBC hires Amazon comms director for new senior role
Amanda Andrews, international comms director at AWS, will lead a team of both external and internal comms professionals at the banking group.
Whose line is it anyway? The debate on where internal comms should sit rumbles on
Some say internal comms deserves to be its own unit, others believe different departments should just collaborate more; In.Comms investigates how the jigsaw can fit together.
AI will be the ‘single biggest driver of change’ in communications
New research reveals how in-house communications, public affairs and marketing are being transformed by AI, highlighting efficiency gains, adoption challenges and evolving skillsets.
Use behavioural science to help solve your problems
Leaning on a scientific understanding of how the human brain actually works can help make your messaging clearer, more engaging and more effective.
Shaping culture through communications at Haymarket
Communications and impact manager Tara Geoghegan on fostering a unified culture and driving global initiatives in a hybrid world.
What great change leaders know about internal comms
If transformational change is ‘80 percent about the people’, how can you ensure they are all getting the message?
In-house PRs happiest with their pay
Pay and bonuses have improved more for in-house PRs in recent years than for their agency counterparts, says new survey.
Pay and benefits tops workplace communications gap
The IoIC’s IC 2025 Index supplement reveals pay and benefits is still the biggest area where workers feel they are not well enough informed.
From apathy to empathy: revitalising DEI through authentic internal messaging
In the face of political backlash and employee fatigue, corporate DEI initiatives are at a crossroads. So which way now?
Cadbury taps into brand heritage to deliver a new benchmark for internal comms
The wide-ranging campaign celebrated 200 years of chocolate-making through fostering a strong sense of pride and belonging.
The internal comms strategy that put mental health front and centre to create a ‘healthier Amazon’
How a bolder approach and shift in tone helped cause a big boost in resources and outcomes.
Boring bosses and job losses driving out in-house pros
Being made redundant and ‘uninspiring bosses’ are the top two reasons for in-house comms professionals to move jobs, according to new research.
Most in-house PRs spend two days a week or fewer in office
In-house comms professionals enjoy far greater flexibility than their agency counterparts when it comes to where they choose to work, new research indicates.
Private healthcare the top-rated perk by in-house and agency PRs alike
But a survey of corporate comms professionals has also revealed some differences in preferred benefits between in-house and agency workers.
The internal comms leader with a passion for community
Switching to internal comms on joining computer chip-maker Arm, Adele McIntosh has loved the new challenge: being the voice of both the company and its people at the same time.
A connectivity champion who's always pushing the boundaries
She’s merged O2 with VirginMedia, turned the Millennium Dome into The O2 arena and now has her eye on eradicating ‘data poverty’; but Nicola Green still has her feet firmly on the ground.
Bringing passion, purpose and brand leadership to sport
Having guided the comms for some of sport’s biggest global productions, the Football Association’s director of marketing, communications and public affairs, Joanna Manning-Cooper, believes that, at heart, her job is simple… or should be.
IoIC CEO on the evolving role of internal communications
Jennifer Sproul, chief executive of the IoIC, talks to In.Comms about the rise of ‘shadow communications’ and the increasing need for empathetic leadership in uncertain times.
Humanity must remain at the heart of communication, says IoIC survey
The latest research from the Institute of Internal Communication (IoIC) reveals a significant disconnect between leaders’ communication styles and employees’ desire for genuine connection and understanding.
‘During the Heathrow shutdown, the comms challenges were incredibly complex’
When a huge fire blacked out Heathrow, Shaun Jepson, British Airways’ head of corporate communications & public affairs, needed a quick and well-drilled response from his team.
‘Comms is never just about comms: we have to be chameleons’
Giving teams a strategic role across the business can help to drive effectiveness and efficiency in getting results.
Welcome message from the editor
A message from In.Comms editor Claire Warren.