OPINION

When corporate affairs leaders are actively engaged with strategic planning and financial decision-making, everybody wins.

Almost everything you do anywhere is just a click or two away from social media these days, so how would you respond?

It can be expedient to keep alive some of the mystery behind what happens in the world of PR, but maybe now it’s time to come clean…

As there can be no one-size-fits all playbook, everyone has a different interpretation of what needs measuring.

Building trust is essential, and controlling the message in a fragmented media landscape is more difficult (and important) than ever.

Why comms must be at the heart of crisis response, and in-house teams need to be involved long before everything starts to unravel.

Others in the field, including doctors, nurses, lawyers and accountants, have their own regulatory bodies – so why not us?

Giving teams a strategic role across the business can help to drive effectiveness and efficiency in getting results.