OPINION

The problem hasn’t changed, but how we talk about solving it needs to be very different now.

Leaders know how important it is to engage their employees, which is why they need to spend more time communicating with them.

The shift to an in-house role provides depth, impact and strategic influence but it can take time to adapt to a new way of working.

In-person communications will always build trust faster than virtual briefings.

AI is rewriting search. Generative Engine Optimisation (GEO) puts PR in control – and The Romans’ Serpent shows you how

Sustainability and social commitments are contested topics but the new rules we are operating under offer some great opportunities.

Humans resort to instinctive behaviour under pressure, which is why you need to hardwire a calm perspective into your crisis response.

As the technology becomes more powerful, the true value of in-house comms professionals lies in their uniquely human skills, such as their ability to connect, empathise and strategically influence culture and behaviour.

Sam Hodges, former head of comms for BBC Television, reflects on the complexity of leading PR at one of the world’s largest broadcasters.

A good brief is far more than just part of a box-ticking exercise, it’s the point where a great relationship can be born.

Staying silent can be damaging to the well-being of your workforce. As storytellers we can do better.

How you talk to people inside your organisation determines what they say outside it – so why not turn your company culture into a competitive advantage?

When Syeda Hasnain, head of communications at Merck Healthcare UKIE, took up a secondment to a commercial marketing role, she gained a valuable glimpse of comms from the other side.

Should corporates voice concern or remain silent in the face of ever more challenging social and political conditions?

When a crisis happens, company leaders rely on employees and contractors to help them recover, yet they often prioritise communication for customers, shareholders and the media.

The editor-in-chief explains the rationale for the title and why in-house comms pros have become so influential and valuable to organisations.

When corporate affairs leaders are actively engaged with strategic planning and financial decision-making, everybody wins.

Almost everything you do anywhere is just a click or two away from social media these days, so how would you respond?

It can be expedient to keep alive some of the mystery behind what happens in the world of PR, but maybe now it’s time to come clean…

As there can be no one-size-fits all playbook, everyone has a different interpretation of what needs measuring.

Building trust is essential, and controlling the message in a fragmented media landscape is more difficult (and important) than ever.

Why comms must be at the heart of crisis response, and in-house teams need to be involved long before everything starts to unravel.

Others in the field, including doctors, nurses, lawyers and accountants, have their own regulatory bodies – so why not us?

Giving teams a strategic role across the business can help to drive effectiveness and efficiency in getting results.