Cath Jordan has been appointed communications and digital lead at the National Museum of the Royal Navy (NMRN), reporting to Becca Hubbard, associate executive director, marketing.
She has joined from St Wilfrid's Hospice Chichester, where she was head of marketing communications. Jordan has worked in comms for almost 20 years, holding a series of in-house and agency-side positions. Previous roles range from head of charity marketing, communications and art, at Southampton Hospitals Charity, and group account director at PR agency Bonfire Media, to senior publicity manager at Penguin Books and account director at comms consultancy Four Colman Getty.
In her new role at NMRN, which started last week and is a newly created position, she leads a team of four comms and digital specialists. In a LinkedIn post announcing her new job, she said: “It's as close to a dream job as it gets for me. I have always been interested in how institutions tell their stories, whose voices are heard, and how history is translated for people who were not there to see it”.
Jordan added: “Naval history is full of pride, innovation, conflict and consequence. How we talk about that, who we invite into the conversation, and how we use digital to open things up rather than close them down, all really matter”.
She is “excited to be in a role where communications is not just about message control, but about curiosity, context and connection with the public”.
Jordan told In.Comms about the main areas she will focus on over the coming year. “I will aim to sharpen NMRN’s public profile by developing stronger media, digital and social storytelling that brings our collections and stories to wider audiences,” she said.
In addition, the museum’s digital channels will be used “more strategically to increase visits and income across all our sites, working closely with colleagues in commercial operations and fundraising so campaigns support admissions, membership and giving”.
Jordan added that another area of focus will be to “put in place clearer KPIs and evaluation for our comms and digital activity, so we can see what works, learn quickly and scale up the most effective approaches”.