Testing

Cadbury taps into brand heritage to deliver a new benchmark for internal comms

The wide-ranging campaign celebrated 200 years of chocolate-making through fostering a strong sense of pride and belonging.

Testing

Corporate Affairs Awards officially open for entries

Awards recognise the leading campaigns, teams and people in corporate affairs.

Testing

Metered: Why 2025 could be the year brands move away from Meta

A panel discussion among brands at the Campaign Year Ahead Breakfast Briefing covered moving away from social, uncertainty, budgets and tech.

Display of the Fine not fine campaign in room

Testing

The strategy that put mental health front and centre at Amazon

How a bolder approach and shift in tone helped cause a big boost in resources and outcomes.