‘Bolder’ campaigning will return, but corporate affairs risks losing seat at table
Deloitte’s Mark Hutcheon reveals insights from a recent survey he conducted reviewing his clients’ profession.
Reputation: ‘innovation’ and ‘people practices’ biggest boons
Positively communicating creativity and how employees are treated are the most effective ways to improve perceptions and add value, says new report.
Five key ‘pillars’, four potential models and three concerns
A new report reveals recommendations for those in charge of running an international comms operation.
Fewer DEI and ESG roles and more digital and content experts being recruited
Pressure to prioritise tangible results over shaping perceptions is driving the needs of chief comms officers, says new report.
Have a happy and lasting relationship with your agency
There’s no one set of rules that can cover every agency relationship. So what should you do?