Katie Jacobs

Are you being seen? AI is dramatically changing the way people search

Are you being seen? AI is dramatically changing the way people search

Whether it’s SEO, GEO, AEO or the next version around the corner, things are changing fast… but that could be good news.

A connectivity champion who's always pushing the boundaries

A connectivity champion who's always pushing the boundaries

She’s merged O2 with VirginMedia, turned the Millennium Dome into The O2 arena and now has her eye on eradicating ‘data poverty’; but Nicola Green still has her feet firmly on the ground.

The deep diver who says a good idea can come from anywhere

The deep diver who says a good idea can come from anywhere

Alex Doorey takes us deep under the surface of her job as VP corporate affairs, brand, marketing and sustainability, at energy supplier Ovo.

 Bringing passion, purpose and brand leadership to sport

Bringing passion, purpose and brand leadership to sport

Having guided the comms for some of sport’s biggest global productions, the Football Association’s director of marketing, communications and public affairs, Joanna Manning-Cooper, believes that, at heart, her job is simple… or should be.

The mastermind behind governmental comms services

The mastermind behind governmental comms services

Alex Aiken, comms advisor to the UAE and former executive director of UK Government communications, explains the importance of building a common platform upon which everyone can build and prosper.

Proud defender of progressive policy in financial services

Proud defender of progressive policy in financial services

If you’re simply responding to what your business wants you to talk about you’ve got things backwards, explains Lloyd’s Banking Group’s Andrew Walton.

Fighting for common sense amid raging culture wars

Fighting for common sense amid raging culture wars

The National Trust’s director of communications and fundraising Celia Richardson on learning to deal with protest, bots, and concerted attacks.

Grenfell: ‘Winning back trust is not just the right strategic move, it's the only move you should make’

Grenfell: ‘Winning back trust is not just the right strategic move, it's the only move you should make’

After the tragedy Nick Price-Thompson tells In.Comms how he sought to create local government comms that put the emphasis on listening.

The internal comms leader with a passion for community

The internal comms leader with a passion for community

Switching to internal comms on joining computer chip-maker Arm, Adele McIntosh has loved the new challenge: being the voice of both the company and its people at the same time.