Alessandra Scotto di Santolo

Global comms, creative risk and why ‘perfect is the enemy of good‘ at Heineken

Global comms, creative risk and why ‘perfect is the enemy of good‘ at Heineken

From Bluetooth bottle-openers and boring phones to pub-saving campaigns, Jonathan O’Lone’s remit at Heineken is anything but ordinary. He shares what all of this has taught him (so far).

The internal comms strategy that put mental health front and centre to create a ‘healthier Amazon’

The internal comms strategy that put mental health front and centre to create a ‘healthier Amazon’

How a bolder approach and shift in tone helped cause a big boost in resources and outcomes.

Cadbury taps into brand heritage to deliver a new benchmark for internal comms

Cadbury taps into brand heritage to deliver a new benchmark for internal comms

The wide-ranging campaign celebrated 200 years of chocolate-making through fostering a strong sense of pride and belonging.