In.Comms asked a selection of in-house comms professionals what they wish for this year - for the profession and for themselves.
LATEST
NEWS & ANALYSIS
How we do comms at… Hearst UK
The first in a series of articles that take a look under the bonnet of organisations, to reveal their particular challenges and triumphs.
PEOPLE MOVES
RESEARCH AND REPORTS
POWER BOOK P-Z
PARTNER CONTENT
Winning GEO: The PR guide to AI search
1 December 2025
AI is rewriting search. Generative Engine Optimisation (GEO) puts PR in control – and The Romans’ Serpent shows you how

