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What does the comms community want for Christmas?

In.Comms asked a selection of in-house comms professionals what they wish for this year - for the profession and for themselves.

LATEST

‘It's been a turbulent year for comms. We need to do better in 2026’

Protect your brand from the downsides of using AI in advertising

Ex-Nationwide PR joins NatWest as media lead

Scotland outperforms UK on gender equality in PR leadership roles

Pool Re comms chief awarded life peerage

Covid-19 fraud report recommends new comms framework

Trade body for opticians elevates comms

‘More agency-trained professionals are choosing to build their careers in-house’

‘Getting content from other departments’ proves tricky for internal comms

Ex-government comms chief condemns ‘chatty’ media briefings

NEWS & ANALYSIS

Ex-government comms chief condemns ‘chatty’ media briefings

ICO comms chief calls for empathy around data breaches

Another council quits X as a comms channel

Covid-19 Inquiry highlights comms shortcomings

Nearly 1,000 applicants chase single job in public affairs

Half of women in comms ‘encounter workplace harassment’

Exclusive: Future comms trends revealed

BBC crisis – comms or culture issue? Ex-BBC journos give their views

Is wall-to-wall media coverage still achievable?

Prime minister urged to remove comms figure from BBC board

Exclusive: Comms revolution at the heart of government

Major overhaul of police comms unveiled

HOT TOPICS

How will the Budget affect comms professionals?

What is going on with comms recruitment?

Is it right to hand top comms jobs to journalists?

Are we seeing more PR heading back in-house?

LATEST FEATURE

How we do comms at… Hearst UK

The first in a series of articles that take a look under the bonnet of organisations, to reveal their particular challenges and triumphs.

FEATURES

What happens when your CEO loses the plot?

In-house comms’ most influential black professionals

‘Employees seem genuinely excited that we’re now a B Corp’

Rumours, lies and mistakes: learning to live with mis- and disinformation

Are you being seen? AI is dramatically changing the way people search

Bank of Ireland’s comms chief on why you need the ear of the CEO

Choosing your channels: what are the best ways to engage with employees?

Cadbury taps into brand heritage to deliver a new benchmark for internal comms

Have a happy and lasting relationship with your agency

The internal comms strategy that put mental health front and centre to create a ‘healthier Amazon’

Whose line is it anyway? The debate on where internal comms should sit rumbles on

From apathy to empathy: revitalising DEI through authentic internal messaging

OPINION

‘The value of real human connection has never been clearer’

‘Communicating ESG is more important than ever in these challenging times’

‘Talking about race is difficult but so is the comms role’

‘Fast action is often the best way to fail when crisis hits’

‘Is running comms at the BBC an impossible job?’

‘AI makes soft skills the new hard currency in the comms profession’

‘What in-house teams get wrong when briefing an agency’

‘Your comms department is a strategic centre of excellence’

‘Do we underestimate what other departments think of us?’

‘Business leaders need to decide whether to speak up for their principles’

OPINION

‘The value of real human connection has never been clearer’

‘Communicating ESG is more important than ever in these challenging times’

‘Talking about race is difficult but so is the comms role’

‘Fast action is often the best way to fail when crisis hits’

‘Is running comms at the BBC an impossible job?’

‘AI makes soft skills the new hard currency in the comms profession’

‘What in-house teams get wrong when briefing an agency’

‘Your comms department is a strategic centre of excellence’

‘Do we underestimate what other departments think of us?’

‘Business leaders need to decide whether to speak up for their principles’

INTERVIEWS

Shalini Gupta on how AI and commercial acumen are reshaping internal comms

Meet the HR man who embraced a rising comms tide at Severn Trent Water

Grenfell: ‘Winning back trust is not just the right strategic move, it's the only move you should make’

IoIC CEO on the evolving role of internal communications

TfL’s Matt Brown tells us about ‘taming and curating a many-headed beast’

Shangri-La Group’s Laura Baker on ‘breaking the fourth wall’

Global comms, creative risk and why ‘perfect is the enemy of good‘ at Heineken

Former agency boss Gemma Mc Aloon on the ‘shock’ of moving in-house

Shaping culture through communications at Haymarket



EIGHT PEOPLE CHANGING COMMS

From tech disruptor to creative force in luxury lifestyle

The deep diver who says a good idea can come from anywhere

Bringing passion, purpose and brand leadership to sport

The mastermind behind governmental comms services

A connectivity champion who's always pushing the boundaries

Proud defender of progressive policy in financial services

Fighting for common sense amid raging culture wars

The internal comms leader with a passion for community



PEOPLE MOVES

Ex-BBC sports editor to lead comms at football regulator

Cricket board hires former government comms director

Electoral Commission boosts digital team

Samsung UK head of comms switches to energy supplier

Brewing giant’s corporate affairs director heads east

Healthcare comms director joins biopharma company, in first in-house role

National Museum of the Royal Navy hires first comms and digital lead

Gym King brings PR in-house with new hire

Barts Charity hires first director of fundraising and comms

JPMorgan Chase hires public affairs executive to join government relations team

Veteran Unilever comms chief steps down after almost two decades

PRACTICAL GUIDES

How to get more out of LinkedIn

Turn comms from order taker to strategic partner

Use behavioural science to help solve your problems

Build a neuroinclusive workplace using internal comms

Protect yourself from AI brand drift

RESEARCH AND REPORTS

Gender pay gap widens across PR and comms industry

AI creates ‘significant divide’ in internal comms, study reveals

Why you should celebrate not fear the multigenerational comms team

AI search favours reputation over fast or visually impressive websites, new study finds

PR spending set to grow, new report reveals

When employee surveys do more harm than good

Comms ‘one of the most AI-ready’ professions, says report

‘Bolder’ campaigning will return, but corporate affairs risks losing seat at table

AI will be the ‘single biggest driver of change’ in communications

Fewer DEI and ESG roles and more digital and content experts being recruited

Pay and benefits tops workplace communications gap

Our guide to the top 10 in-house professionals by sector

POWER BOOK A-O

Power Book 2025: Alcohol

Power Book 2025: Automotive

Power Book 2025: Banking

Power Book 2025: Charity/NGO

Power Book 2025: Energy

Power Book 2025: Entertainment

Power Book 2025: Gaming

Power Book 2025: Healthcare & Pharma

Power Book 2025: Luxury Hospitality, Food & Drink

POWER BOOK P-Z

Power Book 2025: Political

Power Book 2025: Public sector

Power Book 2025: Retail

Power Book 2025: Social media and apps

Power Book 2025: Sports (Football clubs)

Power Book 2025: Sports (Governing bodies)

Power Book 2025: Technology and electronics

Power Book 2025: Telecoms

Power Book 2025: Travel

PARTNER CONTENT

Winning GEO: The PR guide to AI search

1 December 2025

AI is rewriting search. Generative Engine Optimisation (GEO) puts PR in control – and The Romans’ Serpent shows you how

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