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The Weekly Briefing
{ Editor Claire Warren and team bring you a mixture of news, features, analysis and opinion from the past week }
1 October 2025


Welcome to the In.Comms Weekly Briefing. You’re receiving this bulletin because you’ve been identified as someone who may find our editorial content useful and relevant. If you want to unsubscribe or update your preferences you can do this at any time using the link at the bottom of the email.



 
 
The in-house comms chiefs rewriting the playbook
The in-house comms chiefs rewriting the playbook
 
How to have a happy and lasting relationship with your agency
Have a happy and lasting relationship with your agency
There’s no one set of rules that can cover every agency relationship. So what should you do?
 
IoIC CEO on the evolving role of internal comms
IoIC CEO on the evolving role of internal communications
Jennifer Sproul, chief executive of the IoIC, talks to In.Comms about the rise of ‘shadow communications’ and the increasing need for empathetic leadership in uncertain times.
 
In the spotlight: TfL’s Matt Brown
TfL’s Matt Brown tells us about ‘taming and curating a many-headed beast’
TfL’s director of communications and corporate affairs says his organisation is ‘a beast’ of many parts, with a heritage that also needs to be handled with care.
 
Are we seeing more PR heading back in-house?
Are we seeing more PR heading back in-house?
Set against a tough economic backdrop, a number of companies have dispensed with the services of PR agencies in favour of boosting their in-house PR capability.
 
Exclusive: Comms revolution at the heart of government
Exclusive: Comms revolution at the heart of government
A big shake-up in government communications is set to take place, with a shift towards centralisation.
 
Why we need to revitalise DEI through authentic internal messaging
From apathy to empathy: revitalising DEI through authentic internal messaging
In the face of political backlash and employee fatigue, corporate DEI initiatives are at a crossroads. So which way now?
 
 
 
Corporate Affairs Awards officially open for entries
 

OPINION

 
1 ‘Are you a strategic advisor or just a post box?’
 
2 ‘For good or ill, we’re all influencers now’
 
3 ‘Should we debunk the comms “dark arts” myth?’
 
4 ‘Measurement of what matters is different for in-house than for agencies’
 
 

RESEARCH & REPORTS

 
1 ‘Bolder’ campaigning will return, but corporate affairs risks losing its seat at the top table
 
2 Comms ‘one of the most AI-ready’ professions, claims new report
 
 
 
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